Privacy Policy

Who we are

Pellet is operated by Michael Murdock, an individual based in the United Kingdom ("we", "us", "our"). We are the data controller for personal data collected through pellettrack.com and the Pellet mobile application.

Data controller

Michael Murdock

United Kingdom

Postal address available on request.

Email: hello@pellettrack.com

This policy explains what personal data we collect, why we collect it, how we use it, and what rights you have over it. It applies to visitors to our website and users of the Pellet app. Please read it before submitting your email address or using the app.

What data we collect and why

Waitlist sign-ups (website)

When you submit your email address via the waitlist form on pellettrack.com, we collect:

Your email address
The date and time of submission

We use this solely to notify you when the Pellet app launches and to send you any relevant pre-launch updates you would reasonably expect when joining a product waitlist. The legal basis for this processing is legitimate interests (Article 6(1)(f) GDPR) — specifically, our interest in communicating a product launch to people who have actively requested to hear about it. You can opt out at any time by emailing hello@pellettrack.com.

App account data

When you use the Pellet app, we collect data you provide or that is generated by your use of the app. This includes:

Your email address (if you choose to create a signed-in account)
Session data: date, time, location (GPS coordinates), distance, shooting position
Equipment data: rifle make, model, calibre, pellet brand, weight, lot number
Environmental data: temperature, wind speed and direction, barometric pressure, humidity, altitude — fetched from OpenWeatherMap using your GPS location
Target photographs and AI-derived measurements (group size in millimetres)
Performance data: group size trends, pellet comparisons, session notes
Optional profile data: name, nickname, handedness, Firearms Certificate details (if you choose to enter them)

The legal basis for processing app data is performance of a contract (Article 6(1)(b) GDPR) — we need this data to provide the service you have signed up for. For optional fields such as your name and FAC details, the legal basis is consent (Article 6(1)(a) GDPR) — you can leave these blank and the core app will still function.

Improving Pellet's shot detection

Pellet is developing an on-device model that finds and measures shots automatically. To train and improve it, by default we retain the target photographs you analyse, together with the shot positions you confirm, and use them as training data. You can turn this off at any time in Settings → Privacy using the training-data contribution setting; once off, your future photographs and marks are no longer used for training. The legal basis is legitimate interests (Article 6(1)(f) GDPR) — improving the accuracy of the service — and you can object at any time via that setting. Photographs used for training are never used for advertising and are never sold.

Accounts

An account is required to use the Pellet app. You can create one with Sign in with Apple or with a one-time email sign-in link. Your shooting data is linked to your account so it is saved securely across sessions and devices.

Data we do not collect

We do not use cookies for tracking or advertising. We do not use third-party advertising networks. We do not sell your personal data to anyone, ever.

How long we keep your data

Waitlist email addresses — kept until the app launches and for a reasonable period thereafter to allow launch communications. You can request deletion at any time.
App session data — kept for as long as your account is active. If you delete your account, your data is deleted from our systems within 30 days.
Target photographs — stored in our cloud database. You can delete individual targets within the app at any time.
Training data — if you leave training-data contribution switched on, the target photographs and confirmed shot positions you contribute are retained to build and improve our shot-detection model. Turning the setting off stops your future data being used for training.

Who we share your data with

We use a small number of third-party services to operate Pellet. Each acts as a data processor under a data processing agreement and may not use your data for any purpose other than providing their service to us.

Processor	Purpose	Location
Supabase	Database, authentication, and file storage for the app	EU (Ireland — AWS eu-west-1)
Resend	Transactional and waitlist email delivery	USA (SCCs in place)
Anthropic	AI analysis of target photographs via Claude Vision API	USA (SCCs in place)
OpenWeatherMap	Fetching weather conditions at your GPS location during sessions	EU
Apple / Google	App distribution and in-app payment processing (subscriptions)	Varies by region

"SCCs" means Standard Contractual Clauses approved by the European Commission — the mechanism that makes transfers of personal data to non-EEA countries lawful under GDPR.

We do not share your data with any other third parties, including data brokers, advertisers, or analytics platforms.

Your rights

Under UK GDPR and EU GDPR you have the following rights regarding your personal data. To exercise any of them, email hello@pellettrack.com. We will respond within one month.

Access Request a copy of the personal data we hold about you.

Rectification Ask us to correct inaccurate or incomplete data.

Erasure Ask us to delete your data ("right to be forgotten").

Restriction Ask us to pause processing your data in certain circumstances.

Portability Receive your data in a structured, machine-readable format.

Objection Object to processing based on legitimate interests.

Withdraw consent Where processing is based on consent, withdraw it at any time.

Complain Lodge a complaint with your supervisory authority (see below).

UK residents may complain to the Information Commissioner's Office (ICO): ico.org.uk/make-a-complaint or call 0303 123 1113.

German residents may complain to their state data protection authority (Landesdatenschutzbehörde). A list of German supervisory authorities is available at bfdi.bund.de.

Automated decision-making

We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects on you. The AI analysis within the app (target measurement, pellet identification) produces performance data for your own use — it does not make decisions about you.

Children

Pellet is not directed at anyone under 18. We do not knowingly collect personal data from anyone under 18. If you believe someone under 18 has provided us with their data, please contact us and we will delete it promptly.

Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. For material changes, we will notify signed-in users by email. Continued use of the app or website after a change constitutes acceptance of the updated policy.

Contact

For any privacy-related questions or to exercise your rights, contact us at:
hello@pellettrack.com

We aim to respond to all requests within 30 days. For complex requests we may extend this by a further two months — if so, we will let you know within the initial 30-day period.